London, UK, 22nd January 2025 - Brand experience agency, Kairos Global, is pleased to announce it has partnered with British Touring Car Championship (BTCC) driver and independent driver’s champion, Árón Taylor-Smith, for the upcoming 2025 racing season. The collaboration represents the fusion of cutting-edge creativity and motorsport excellence, highlighting Kairos’ commitment to engaging audiences worldwide.

Kairos has a strong relationship with the automotive industry, supporting clients Bilstein, K&N Filters and Meguiars at events such as the Goodwood Festival of Speed and Goodwood Revival. Árón Taylor-Smith finished the 2024 Kwik Fit British Touring Car Championship racing season as independent driver’s champion and was crowned at Silverstone.

On working with Árón, Kairos managing director, Sam Southon, commented: “We’re delighted to support Árón for the upcoming season, he’s a talented driver, the 2024 independent’s champion and a lovely human being. As motorsport fans we can’t wait for the 2025 season to start and we’ll do whatever we can to help Árón make it a success.”

“Kairos is a brand experience agency with strong ties to the automotive industry and we’re very excited to be further involved in the world of motorsport through the BTCC,” he added.

2024 BTCC independent’s champion, Árón Taylor-Smith, said: “Partnering with Kairos is a great opportunity to showcase the unique and high-octane nature of the BTCC to a wider audience. With Kairos already involved in the automotive world and understanding what brands need to do to engage with audiences, our ambitions and vision are completely aligned which makes our collaboration ideal.”

The partnership will provide unique opportunities for race insights, content creation, brand visibility and VIP experiences while the Kairos logo will feature on Árón’s helmet during races and live broadcasts on ITV 4. The first race of the 2025 season takes place at Donnington Park on 27th April.

Kairos Global is a brand experience agency based in the UK, specialising in brand activations, events and conferences.

For more information on Kairos Global please visit: https://www.kairosglobal.co.uk/ and for more information on Árón Taylor-Smith, please visit: https://www.arontaylorsmith.com/